hel-yeah!

November 28, 2010

my all-time favorite street style site, hel-looks, has been revamped! the new and improved look makes navigating the archives of fashionable fins much simpler and efficient. unlike the polished snobbery of the sartorialist and or the trendy young things caught by the facehunter, hel-looks has always documented a wide rainbow of characters who may not emanate the sexy-coolness of mainstream fashion, but are as iconic in their own right. from put-together grandmas and dapper little kids, to lolita freaks, metalheads, and angsty artsy teenagers, it’s always inspiring to see how helsinkians (is that a word?) of all ages interpret trends, embrace colors, and layer up for those northern winters.

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2 Responses to hel-yeah!

  1. Jake on November 28, 2010 at 5:48 pm
  2. Jake on November 28, 2010 at 5:54 pm

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