July 18, 2011
leah is seriously my hero- she’s traveled the world scouring fleamarkets for the ultimate colorful, handmade, and antique treasures and recently opened her new hayes valley boutique, reliquary, stocked with all of her best finds. the result is a lovingly selected and arranged space made up mostly of vintage finds and a few contemporary collections- epice scarves, basics by american vintage, clare vivier leather goods. but the jewelry cases will really blow your mind- turquoise for days, of the native american and victorian variety; african bangles and antique lockets; and a stuffed baby fox! there’s definitely a nod to the southwest (her mom lives in santa fe), but the mix is a complimentary blend of treasures from the world over.
the morning i came in to chat proved to be quite busy, even before store hours. leah and her husband, brad (who renovated and built out the entire space, including the cubbies, racks and refurbished antique furniture!), were chowing down on breakfast from la boulange. we chatted about her past in the corporate world and how she made up her mind to “grow some balls” and open the shop. the owners of nest, the eclectic fillmore boutique with a similar energy and ethnic/artful objects, stopped by after hearing word of the new addition to the neighborhood. afterwards, leah’s friend/florist swooped in with her dog in tow to replace the flower arrangements in the store, whipping around curly fern fronds and succulents to accompany stacks of blankets and shelves of incense.

there’s been a lot of buzz around leah and her shop, and for good reason- she has an eye for beauty that really brings something unique to the neighborhood and the city. thanks to leah for answering the BTA questions and letting me be another busy body in the store that day.

Name: Leah Bershad
Age: 32
Hometown: NYC/Santa Fe NM

Where are you right now? How’d you get there? I’m standing in Reliquary, the shop that I opened in Hayes Valley 4 months ago because I woke up one morning and realized that I could.

Where are you going? For now I’m still settling in.

What will you be doing when you get there? Once I’m settled, I’d like to expand. Right now Reliquary is mainly women’s clothing. Id like to do more mens, home goods, and maybe even kids. Oh, and jewelry, always more jewelry.

Who/what/where was the inspiration that lead you in this direction? I eventually realized that if I wanted change in my life I had to make it for myself and my family and friends reminded me that I could.

How are you feeling? Are you excited? Nervous? Terrified? Thrilled? I’m excited, and I’m a little hungry.

What kind of expectations do you have? I try not to expect.

Are you scared of anything? I try not to fear…But spiders, I am scared of spiders.

What’s the worst thing that could happen? The best? Worst= I could get bitten and die a painful and untimely death, Best= my husband could come take it outside in a cup.

What are you taking with you/leaving behind? Only as much as I can carry on my back.

What did your friends say when you told them? Take me with you…..

ARE YOU READY? Fuck yes.


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  1. Lenneke on July 25, 2011 at 2:35 am

    Love, love this shop! Wish it was closeby!

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